Client: Super Health Co
Category: Medical & Finance
Start Date: March 2024
End Date: May 2024
Tag: Web Design, UX, Conversion
Budgets: $
We had to turn a government-heavy and often emotionally charged process into a stress-free, easy-to-navigate experience. Every detail — from the homepage message to the funding icons — needed to provide reassurance while encouraging action. Accessibility, speed, and empathy had to be balanced across all touchpoints.
We had to turn a government-heavy and often emotionally charged process into a stress-free, easy-to-navigate experience. Every detail — from the homepage message to the funding icons — needed to provide reassurance while encouraging action. Accessibility, speed, and empathy had to be balanced across all touchpoints.
We had to turn a government-heavy and often emotionally charged process into a stress-free, easy-to-navigate experience. Every detail — from the homepage message to the funding icons — needed to provide reassurance while encouraging action. Accessibility, speed, and empathy had to be balanced across all touchpoints.
We rebuilt the user journey with clarity, warmth, and strategic simplicity. Each service page now guides users with structured sections, FAQs, and easy eligibility info.
In the first 4 weeks post-launch, bounce rates dropped by 34%, and average session times increased by over 50%. The new site helped drive more qualified form submissions by offering a clearer path to funding, especially on mobile devices.
By aligning user experience with emotional context, Super Health Co is now better positioned to help more Australians access life-changing treatment — exactly when they need it most.
