Client: Ask & Embla
Category: Fashion & Jewelry
Start Date: October 2023
End Date: January 2024
Tag: Shopify, Brand Experience, Storytelling
Budgets: $$
We had to marry two distinct experiences: mythic storytelling and modern e-commerce. The design needed to honor the Norse-inspired soul of the brand while keeping conversion front and center. Shopify’s backend was heavily customized to support lifestyle imagery, extended product descriptions, and myth-laced collection landing pages.
We had to marry two distinct experiences: mythic storytelling and modern e-commerce. The design needed to honor the Norse-inspired soul of the brand while keeping conversion front and center. Shopify’s backend was heavily customized to support lifestyle imagery, extended product descriptions, and myth-laced collection landing pages.
We had to marry two distinct experiences: mythic storytelling and modern e-commerce. The design needed to honor the Norse-inspired soul of the brand while keeping conversion front and center. Shopify’s backend was heavily customized to support lifestyle imagery, extended product descriptions, and myth-laced collection landing pages.
We transformed the Shopify experience into a brand immersion — built to convert while staying true to Ask & Embla’s roots.
The relaunch helped the brand triple its average time-on-site and significantly increase cart completions per product viewed. But beyond metrics, the biggest win came from the community — users began sharing screenshots of product pages as digital art, showing us that the experience resonated far beyond typical retail.
Ask & Embla isn’t just selling jewelry. They’re selling transformation — and the new site gave that mission a living, breathing platform.
